NEW YORK, June 12, 2026 /CNW/ -- As an Official Sponsor of the FIFA World Cup 2026TM, Hisense launched its RGB-themed pop-up activation on June 9 at Hudson Yards in New York. The event featured FIFA official resources and a brand collaboration with adidas, combining Hisense display technology with football culture through immersive interactive experiences. The activation is open to the public as a space to engage with the World Cup atmosphere.

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