Pure Michigan 20th anniversary logo. The word "Pure" is in black sans-serif type, followed by the word "Michigan." The "M" is in a light blue script with the rest of the word "Michigan" in the same black sans-serif font. A large, stylized number 20 in l...

Pure Michigan 20th anniversary logo. The word "Pure" is in black sans-serif type, followed by the word "Michigan." The "M" is in a light blue script with the rest of the word "Michigan" in the same black sans-serif font. A large, stylized number 20 in light blue outlines sits in the background.

 By Pure Michigan

From a 2006 radio spot to billions of dollars in economic impact, Pure Michigan celebrates two decades of drawing in travelers seeking an authentic escape

LANSING, Mich., April 30, 2026 /PRNewswire/ -- Today, Pure Michigan, the state's beloved travel brand, is commemorating its 20th anniversary, celebrating what has become a strong source of pride for residents and visitors alike. Since launching in 2006, the campaign has evolved into a defining symbol of the state's identity and has been a critical driver for boosting the economy and elevating perceptions of Michigan as a premier four-season destination.

Originally published on the BLOX Digital Content Exchange.