Fan engagement accelerates one year after relaunch
ARMONK, N.Y., May 1, 2026 /CNW/ -- As the Formula 1 season arrives in United States for the first time in 2026 for the Formula 1 Miami Grand Prix, IBM (NYSE: IBM) and Ferrari today introduced – new and enhanced AI powered capabilities to the Scuderia Ferrari app experience. The highly interactive features were designed to bring Scuderia Ferrari's passionate global fanbase of nearly 400 million Tifosi closer than ever to the team, the drivers and the cars they love – on race day and beyond.Â
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