Three-year collaboration features family-focused fan experiences, community engagement and annual charitable initiatives
MORGANTOWN, Pa., March 30, 2026 /PRNewswire/ -- Joie, one of the world's fastest-growing baby gear brands, is spotlighting a three-season partnership with the Minnesota Timberwolves and Minnesota Lynx, spanning the 2024–2025, 2025–2026 and 2026–2027 seasons. Rooted in a shared commitment to supporting modern families, the collaboration connects fans with family-focused experiences and community initiatives in Minneapolis — a natural alignment strengthened by both teams playing at Target Center and Joie's ongoing retail relationship with Target.
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