- Panini America has been title sponsor of LALIGA North America's U.S. Gaming Challenge since 2023.
- The 2026 U.S. Gaming Challenge resulted in more than 40 million impressions and 5.2 million video views.
- Panini America expanded its collaboration with LALIGA North America with a prominent presence at the 2026 LALIGA Futures U-12 grassroots tournament in Orlando, Fla.
NEW YORK, Oct. 14, 2026 /PRNewswire/ -- LALIGA North America and Panini America, one of the most recognizable brands in global soccer fandom, announced today a multi-year extension of their regional partnership dating back to 2023.
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