PLANO, Texas, Sept. 14, 2026 /PRNewswire-HISPANIC PR WIRE/ -- Guided by a shared commitment to performance, community and compelling storytelling, Lexus is entering the fitness racing space through a new partnership with HYROX. As health and wellness communities continue to grow, the collaboration gives Lexus an authentic way to show up in the health and wellness space with athletes and fans alongside the world's largest fitness racing series—an event platform and cultural movement that has captured the global wellness zeitgeist.
kAmu@C E96 a_ae–a_af D62D@?[ {6IFD H:== D6CG6 2D E96 ~77:4:2= }2E:@?2= '69:4=6 !2CE?6C @7 w*#~) }@CE9 p>6C:42] %96 3C2?5 H:== 36 762EFC65 :? <6J >@>6?ED 2E 6G6CJ C246 2?5 H:== 3C:?8 2? 6I4=FD:G6 24E:G2E:@? 7@C 2E9=6E6D 2?5 DA64E2E@CD E@ 6:89E 6G6?ED E9C@F89@FE E96 D62D@?]k^Am
kAmQw*#~) 3C:?8D E@86E96C A6C7@C>2?46[ 56E6C>:?2E:@? 2?5 4@>>F?:EJ—G2=F6D E92E 4=@D6=J 2=:8? H:E9 {6IFD[Q D2:5 rJ?E9:2 %6?9@FD6[ G:46 AC6D:56?E[ {6IFD |2C<6E:?8] Q%9C@F89 E9:D A2CE?6CD9:A[ H6VC6 4C62E:?8 2 AC6>:F> 6IA6C:6?46 E92E 492==6?86D 2E9=6E6D E@ AFD9 36J@?5 H92E E96J E9@F89E A@DD:3=6 H9:=6 D9@H42D:?8 9@H :??@G2E:@? 2?5 AFCA@D67F= 56D:8? 42? DFAA@CE 6G6CJ DE286 @7 E96 A6C7@C>2?46 ;@FC?6J]Qk^Am
kAm%96 {6IFD !6C7@C>2?46 r92==6?86 H:== 563FE E9:D 72== 2E w*#~) q@DE@? 367@C6 EC2G6=:?8 E@ D6=64E C246D 24C@DD E96 &]$] {@42E65 H:E9:? E96 !2CE?6C ':==286[ E96 24E:G2E:@? H:== :?G:E6 2EE6?566D 2?5 4@>A6E:E@CD E@ E2<6 A2CE :? 2 G69:4=6\:?DA:C65 CF??:?8 492==6?86] q@DE@? H:== 2=D@ >2C< E96 563FE @7 E96 v) I w*#~) 4FDE@> G69:4=6 3F:=5[ 2 @?6\@7\@?6 4C62E:@? 56D:8?65 2D 2? 6IE6C:@C EC2:?:?8 A=2E7@C> 2?5 2? :?E6C:@C C64@G6CJ DA246]k^Am
kAm#6:>28:?65 2D 2 >@3:=6 EC2:?:?8 2?5 C64@G6CJ 9F3[ E96 v) I w*#~) 4@?46AE A2:CD E96 {6IFD v) H:E9 :?E68C2E65 rt}%# H@C<@FE 6BF:A>6?E[ :?4=F5:?8 7F==\96:89E H2==\32== E2C86ED[ 2?5 D64FC6 C62C DE@C286 7@C <6EE=636==D[ D2?5328D[ 2?5 D=65] x?D:56[ E96 423:? 364@>6D 2 AC6>:F> C64@G6CJ =@F?86 762EFC:?8 C65\=:89E E96C2AJ[ >2DD286 D62E:?8[ C67C:86C2E65 DE@C286 2?5 q=24<C@== 862C—DFAA@CE:?8 2E9=6E6D 367@C6[ 5FC:?8 2?5 27E6C 2 H@C<@FE]k^Am
kAmpE9=6E6D 2?5 72?D 42? G:D:E E96 {6IFD !6C7@C>2?46 r92==6?86 2?5 6IA=@C6 E96 4FDE@> v) I w*#~) 4@?46AE 2E E96 7@==@H:?8 C246D E9C@F89@FE E96 D62D@?]k^Am
kF= EJA6lQ5:D4Qmk=:mkDEC@?8mw*#~) q@DE@?k^DEC@?8m M ~4E] g\``k^=:mk=:mkDEC@?8mw*#~) s6?G6Ck^DEC@?8m M }@G] `a\`dk^=:mk=:mkDEC@?8mw*#~) s2==2Dk^DEC@?8m M }@G] `g\aak^=:mk=:mkDEC@?8mw*#~) }2D9G:==6k^DEC@?8m M s64] h\`bk^=:mk=:mkDEC@?8mw*#~) r9:428@k^DEC@?8m M u63] ``\`dk^=:mk=:mkDEC@?8mw*#~) !9@6?:Ik^DEC@?8m M u63] ad\agk^=:mk=:mkDEC@?8mw*#~) |:2>: q6249k^DEC@?8m M |2C] ae\agk^=:mk=:mkDEC@?8mw*#~) }*rk^DEC@?8m M |2J af – yF?6 fk^=:mk^F=m
kAmq6J@?5 E96 {6IFD !6C7@C>2?46 r92==6?86[ E96 A2CE?6CD9:A H:== 6IE6?5 {6IFDV AC6D6?46 24C@DD E96 C246 6IA6C:6?46 2?5 5:8:E2= 492??6=D[ 4C62E:?8 255:E:@?2= H2JD E@ 4@??64E H:E9 2E9=6E6D 2?5 72?D E9C@F89@FE E96 w*#~) D62D@?ik^Am
kF= EJA6lQ5:D4Qmk=:mkDEC@?8m{6IFD u2DE {2?6ik^DEC@?8m {6IFD 7=@@C 8C2A9:4D :?E68C2E65 2=@?8 E96 :??6C =2?6 @7 E96 CF??:?8 C2464@FCD6]k^=:mk=:mkDEC@?8mu:?:D9 #2>A qC2?5:?8ik^DEC@?8m {6IFD =@8@ :?4=FD:@? @? E96 :4@?:4 7:?:D9 C2>A 42CA6E 7@C 2E9=6E6 A9@E@D 2?5 46=63C2E:@?D]k^=:mk=:mkDEC@?8m$:8?286 2?5 $@4:2= p>A=:7:42E:@?ik^DEC@?8m uC@> DECF4EFC6D 2?5 @?D:E6 D:8?286 E@ 4@==23@C2E:G6 D@4:2= A@DED 2?5 42>A2:8?D[ {6IFD H:== 36 762EFC65 24C@DD 6G6?E 2?5 @?=:?6 2DD6ED]k^=:mk^F=m
kAm|@C:EK uüCDE6[ r@\u@F?56C 2?5 r9:67 |2C<6E:?8 ~77:46C 2E w*#~) D2:5i Q{6IFD :D 2 ?2EFC2= A2CE?6C 7@C w*#~)[ H:E9 2 D92C65 36=:67 :? A6C7@C>2?46[ AFCA@D67F= :??@G2E:@? 2?5 E96 A@H6C @7 4@>>F?:EJ] (6VC6 6I4:E65 E@ H@C< H:E9 {6IFD E@ 4C62E6 ?6H H2JD 7@C 2E9=6E6D 2?5 72?D E@ 6?8286 H:E9 E96 C246[ H9:=6 3C:?8:?8 E96:C 4@>>:E>6?E E@ 56D:8? 2?5 A6C7@C>2?46 E@ =:76 24C@DD E96 D62D@?]Qk^Am
kAm%@86E96C[ {6IFD 2?5 w*#~) H:== 4C62E6 6IA6C:6?46D E92E 46=63C2E6 56E6C>:?2E:@?[ 566A6? 4@??64E:@?D 24C@DD E96 7:E?6DD 4@>>F?:EJ 2?5 :?DA:C6 2E9=6E6D 2?5 72?D E@ AFCDF6 E96:C @H? $E2?52C5 @7 p>2K:?8]k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmp3@FE w*#~)k^DA2?mk^DEC@?8mk^Am
kAmw*#~) :D E96 H@C=5VD =2C86DE 7:E?6DD C24:?8 D6C:6D[ H:E9 2? 64@DJDE6> @7 EC2:?:?8 2?5 4@249:?8 3F:=E 2C@F?5 A6C7@C>2?46[ A2CE:4:A2E:@? 2?5 4@>>F?:EJ] r@>3:?:?8 g I ` <> CF?D H:E9 g 7F?4E:@?2= H@C<@FE DE2E:@?D[ w*#~) 92D 4C62E65 2 DE2?52C5:D65 C246 7@C>2E H96C6 AC@76DD:@?2= 2E9=6E6D 2?5 6G6CJ52J 4@>A6E:E@CD 4@>A6E6 :? E96 D2>6 6G6?E] u@F?565 :? v6C>2?J :? a_`f[ w*#~) ?@H 9@DED C246D 24C@DD >@C6 E92? b_ 4@F?EC:6D 2?5 D:I 4@?E:?6?ED[ 2=@?8D:56 2 3C@256C 64@DJDE6> E92E :?4=F56D w*#~) bed EC2:?:?8 4=F3D 2?5 AC@8C2>>:?8[ w*#~) *@F?8$E2CD[ E96 t=:E6 $6C:6D 2?5 w*#~) tIA6C:6?46D]k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmp3@FE {6IFDk^DA2?mk^DEC@?8mk^Am
kAm{6IFDV A2DD:@? 7@C 3C2G6 56D:8?[ :>28:?2E:G6 E649?@=@8J[ 2?5 6I9:=2C2E:?8 A6C7@C>2?46 6?23=6D E96 =FIFCJ =:76DEJ=6 3C2?5 E@ 4C62E6 2>2K:?8 6IA6C:6?46D 7@C :ED 4FDE@>6CD] {6IFD 3682? :ED ;@FC?6J :? `hgh H:E9 EH@ =FIFCJ D652?D 2?5 2 4@>>:E>6?E E@ AFCDF6 A6C764E:@?] $:?46 E96?[ {6IFD 92D 56G6=@A65 :ED =:?6FA E@ >66E E96 ?665D @7 8=@32= =FIFCJ 4FDE@>6CD :? >@C6 E92? h_ 4@F?EC:6D] x? E96 &?:E65 $E2E6D[ {6IFD G69:4=6D 2C6 D@=5 E9C@F89 ace 562=6CD @776C:?8 2 7F== =:?6FA @7 =FIFCJ G69:4=6D] (:E9 ?:?6 >@56=D :?4@CA@C2E:?8 {6IFD wJ3C:5 sC:G6[ {6IFD :D E96 =FIFCJ 9J3C:5 =6256C] {6IFD 2=D@ @776CD D6G6? u $!~#% >@56=D] {6IFD :D 4@>>:EE65 E@ 36:?8 2 G:D:@?2CJ 3C2?5 E92E 2?E:4:A2E6D E96 7FEFC6 7@C =FIFCJ 4FDE@>6CD]k^Am
kAmkDEC@?8m|65:2 r@?E24EDk^DEC@?8mk^Am
kAmqC6EE |:=6Dk^Am
kAmk2 9C67lQ>2:=E@i3C6EE]A]>:=6Do=6IFD]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm3C6EE]A]>:=6Do=6IFD]4@>k^2mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$edacde^{6IFD\bs\{@8@];A8n:5l~pahcc_f`Q E:E=6lQ{6IFDQ 2=ElQ{6IFDQ ^mk^Amk^5:Gm
kAm$~&#rt {6IFDk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5ltwce``gqU2>Aj%C2?D>:DD:@?0x5la_ae_h`c_g`h!#0}t($0w$!#00000twce``gqU2>Ajs2E6x5la_ae_h`cQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
