PLANO, Texas, Sept. 14, 2026 /PRNewswire-HISPANIC PR WIRE/ -- Guided by a shared commitment to performance, community and compelling storytelling, Lexus is entering the fitness racing space through a new partnership with HYROX. As health and wellness communities continue to grow, the collaboration gives Lexus an authentic way to show up in the health and wellness space with athletes and fans alongside the world's largest fitness racing series—an event platform and cultural movement that has captured the global wellness zeitgeist.
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