UO's three-city campus tour, sponsored by Nike, Levi's, and Converse, brings together live music, school spirit, and the brands defining the college wardrobe
PHILADELPHIA, Sept. 14, 2026 /PRNewswire/ -- This Fall, Urban Outfitters is heading back to campus with UO Game Day 2026, marking the brand's third consecutive year of bringing free UO Live concerts, giveaways, and community activations to students nationwide. With stops at the University of Arizona, Rutgers University, and in Madison, WI, each location represents the brand's broader commitment to show up during key college moments and celebrate campus life through fashion, music, and community.
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