Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, kicks off a full-scale campaign with a star-studded roster of legends including Guillermo Ochoa, Ronaldo Nazário, and Alex Morgan, who collide when superior is on the line
ST. LOUIS, May 12, 2026 /PRNewswire/ -- In anticipation of the upcoming FIFA World Cup 2026™, Michelob ULTRA, America's #1 top-selling and fastest-growing beer* , is showing fans Superior is Worth Playing For with an action-packed new commercial and full-scale national campaign in celebration of the world's most anticipated soccer tournament.
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