The NFL legend, Super Bowl champ, and certified beast signs with Cresta as spokesperson, kicking off with an ad showing how Cresta transforms customer experience with AI.
SUNNYVALE, Calif., Sept. 8, 2026 /PRNewswire/ --Â Cresta, the leading customer experience AI platform, announced that legendary running back, actor, and entrepreneur Marshawn Lynch has signed with Cresta to show businesses everywhere how to stop frustrating their customers and put their customer experiences in Beast Mode.
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