Sheralven Enterprises, the sole U.S. distributor of Messi Fragrances, introduces the brand exclusively to all Ulta Beauty stores and Ulta Beauty Mexico starting May 17th
NEW YORK, April 8, 2026 /PRNewswire/ -- Lionel Messi's eponymous fragrance brand, Messi Fragrances, is officially entering the mecca of beauty retail, Ulta Beauty, with the prestige launch of Messi Elixir Parfum Intense. The magnetism of the Messi Fragrance portfolio intensifies with this new launch, as the brand doubles down on the olfactive allure of the amber Fougère fragrance family. Formulated with a 25% fragrance oil concentration, the Messi Elixir Parfum Intense is available in a 3.4 oz bottle and includes a 0.3 oz travel atomizer spray, retailing at $95 with a $130 value.
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