Priority Partnerships research conducted by YouGov Sport finds surprising advantages for youth sports sponsorship compared with professional sports and traditional advertising
PORTLAND, Ore., Oct. 28, 2026 /PRNewswire/ -- A new national study finds that youth sports parents are more likely to trust brands sponsoring their children's sports programs than brands advertising through traditional channels. The findings suggest an opportunity to attract more corporate investment into youth sports, potentially helping programs offset rising costs for families.Â
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