The fast-casual favorite is deepening its ties to SEC Country through partnerships with the University of Alabama, Ole Miss and the University of Georgia.
JACKSON, Miss., Sept. 17, 2026 /PRNewswire/ -- Newk's Eatery is getting closer to the action across SEC Country. The fast-casual restaurant brand has entered into two-year athletics partnerships with the University of Alabama, Ole Miss and the University of Georgia, creating new ways to connect with fans, support student-athletes and strengthen its presence in core markets.
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