Trackside Sales Grow More Than 177% Since Pacsun's First Austin Pop-Up in 2023, Including a 19% Surge in 2026
ANAHEIM, Calif., Oct. 26, 2026 /PRNewswire/ -- Pacsun went full throttle in Austin, closing out its fourth FORMULA 1 UNITED STATES GRAND PRIX with its biggest race weekend yet. Trackside sales surged 19% compared to 2025, bringing total sales growth to more than 177% since Pacsun's first Austin pop-up in 2023. The milestone marks another record year for the partnership as Pacsun continues to bring fashion and racing culture together.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$a_a_hbd^!24DF?D\D:8?2EFC6\C65\EC24<D:56\D9@A\C6EFC?65\E@\pFDE:?];A8n:5l~pb_bhh`gQ E:E=6lQ!24DF?UR_bhjD D:8?2EFC6 C65 EC24<D:56 D9@A C6EFC?65 E@ pFDE:?[ 3C:?8:?8 2 5:DE:?4E=J (6DE6C? 6586 E@ C246 H66<6?5Q 2=ElQ!24DF?UR_bhjD D:8?2EFC6 C65 EC24<D:56 D9@A C6EFC?65 E@ pFDE:?[ 3C:?8:?8 2 5:DE:?4E=J (6DE6C? 6586 E@ C246 H66<6?5Q ^mk^Amk^5:Gm
kAmuC@> ~4E@36C ab – ad[ !24DF?VD D:8?2EFC6 C65 EC24<D:56 D9@A C6EFC?65 E@ pFDE:?[ 3C:?8:?8 2 5:DE:?4E=J (6DE6C? 6586 E@ C246 H66<6?5] %96 4@==64E:@? 3=6?565 H2D965 56?:>[ >6E2==:4 56E2:=D[ 2?5 G:?E286\:?DA:C65 C24:?8 8C2A9:4D H:E9 2 ?@5 E@ %6I2D DEJ=6] $E2?5@FE A:646D :?4=F565 E96 !@=6 !@D:E:@? #24:?8 y24<6E 2?5 2 (6DE6C? 3FEE@?\FA A2:C65 H:E9 2 4@@C5:?2E:?8 ECF4<6C 92E :? H2D965 :?5:8@]k^Am
kAm%96 72?\72G@C:E6 u@C>F=2 `® 4@H3@J 92E 2=D@ >256 :ED C6EFC? 2D 2 EC24<D:56 6I4=FD:G6 27E6C D6==:?8 @FE :? 9@FCD =2DE J62C[ 2=@?8D:56 255:E:@?2= =:>:E65\65:E:@? DEJ=6D 2G2:=23=6 @?=J 2E E96 pFDE:? A@A\FA] %96 2DD@CE>6?E 3C@F89E E@86E96C C24:?8 96C:E286 2?5 (6DE6C? :?7=F6?46D[ 8:G:?8 72?D 2 7C6D9 H2J E@ 46=63C2E6 E96 DA@CE E9C@F89 72D9:@?]k^Am
kAm$:?46 7:CDE ;@:?:?8 7@C46D :? a_aa[ !24DF? 2?5 u@C>F=2 `® 92G6 4@?E:?F65 E@ 3C:?8 72D9:@? 2?5 C24:?8 4F=EFC6 E@86E96C E9C@F89 4@==64E:@?D 2?5 6IA6C:6?46D 56D:8?65 7@C E96 ?6IE 86?6C2E:@? @7 72?D] %9:D J62CVD 2DD@CE>6?E 5C6H :?DA:C2E:@? 7C@> %6I2D :ED6=7[ 4@>3:?:?8 G:?E286 (6DE6C? H@C<H62C H:E9 E96 6?6C8J 2?5 :?5:G:5F2=:EJ @7 pFDE:? C246 H66<6?5]k^Am
kAmQpFDE:? 92D 364@>6 2 >2;@C >@>6?E 7@C !24DF?[ 2?5 E9:D J62C C62==J D9@H65 9@H >F49 E96 A2CE?6CD9:A 92D 8C@H?[Q D2:5 #:492C5 r@I[ r9:67 |6C492?5:D:?8 ~77:46C 2E !24DF?] Qu@C>F=2 ` 4@?E:?F6D E@ :?7=F6?46 72D9:@? 2?5 J@FE9 4F=EFC6[ 2?5 H6VC6 D66:?8 E92E 7:CDE92?5 E9C@F89 E96 C6DA@?D6 E@ @FC 4@==64E:@?D] uC@> C24:?8\:?DA:C65 8C2A9:4D E@ (6DE6C? :?7=F6?46D[ H6VC6 4C62E:?8 AC@5F4E E92E 766=D 2FE96?E:4 E@ 3@E9 E96 DA@CE 2?5 @FC 4FDE@>6C] %96 >@>6?EF> H6VG6 D66? J62C 27E6C J62C DA62<D E@ E96 DEC6?8E9 @7 E92E 4@??64E:@?]Qk^Am
kAm%96 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcg_efbh\`U2>Aj9l`d_a_abeabU2>AjFl9EEADTbpTauTauHHH]A24DF?]4@>Tau7@C>F=2\`TauU2>Aj2l!24DF?Zu~#|&{pZ`Z&}x%tsZ$%p%t$Zv#p}sZ!#x)Za_aeZ4@==64E:@?Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm!24DF? u~#|&{p ` &}x%ts $%p%t$ v#p}s !#x) a_ae 4@==64E:@?k^2m C2?86D 7C@> Sbd 7@C E66D 2?5 92ED E@ S`fd 7@C @FE6CH62C 2?5 C6>2:?D 2G2:=23=6 2E D6=64E !24DF? DE@C6D 2?5 @?=:?6 H9:=6 DFAA=:6D =2DE]k^Am
kAmkDEC@?8mp3@FE !24DF?k^DEC@?8mk^Am
kAm!24DF? :D 2 AFCA@D6\5C:G6?[ =625:?8 DA64:2=EJ C6E2:=6C @776C:?8 2 4C@DD D64E:@? @7 6>6C8:?8 3C2?5D 2?5 EC6?5:?8 72D9:@? E9C@F89 E96 =6?D @7 J@FE9 4F=EFC6] s6=:G6C:?8 E96 =2E6DE 4@?E6>A@C2CJ[ DEC66EH62C[ 2?5 24E:G6H62C[ !24DF? A2CE?6CD H:E9 E96 36DE 3C2?5D 2E E96 :?E6CD64E:@? @7 72D9:@?[ >FD:4[ 2CE[ 2?5 DA@CE E@ @776C 4FC2E65 4@==64E:@?D[ C2C6 2?5 6I4=FD:G6 AC@5F4ED[ 2?5 4C62E:G6 4@==23@C2E:@?D @? 6G6CJ =6G6= E@ :?DA:C6 E96 ?6IE 86?6C2E:@?] u@F?565 :? `hg_ :? }6HA@CE q6249[ rp[ !24DF? :D ?@H 4@\4C62E65 :? {@D p?86=6D] u@==@H oA24DF? @? %:<%@<[ x?DE28C2>[ )[ u2463@@<[ 2?5 *@F%F36]k^Am
kAmkDEC@?8mp3@FE u@C>F=2 `®k^DEC@?8mk^Am
More from this section
kAmu@C>F=2 `® C24:?8 3682? :? `hd_ 2?5 :D E96 H@C=5VD >@DE AC6DE:8:@FD >@E@C C24:?8 4@>A6E:E:@?[ 2D H6== 2D E96 H@C=5VD >@DE A@AF=2C 2??F2= DA@CE:?8 D6C:6D] u@C>F=2 ~?6 (@C=5 r92>A:@?D9:A {:>:E65 :D A2CE @7 u@C>F=2 `® 2?5 9@=5D E96 6I4=FD:G6 4@>>6C4:2= C:89ED E@ E96 uxp u@C>F=2 ~?6 (@C=5 r92>A:@?D9:A™] u@C>F=2 `® :D 2 DF3D:5:2CJ @7 {:36CEJ |65:2 r@CA@C2E:@? W}p$sp"i u(~}p[ u(~}z[ {{*'p[ {{'*zX 2EEC:3FE65 E@ E96 u@C>F=2 ~?6 vC@FA EC24<:?8 DE@4<] %96 u` =@8@[ u` u~#|&{p ` =@8@[ u~#|&{p `[ u`[ uxp u~#|&{p ~}t (~#{s rwp|!x~}$wx![ v#p}s !#x)[ !pss~rz r{&q 2?5 C6=2E65 >2C<D 2C6 EC256>2C<D @7 u@C>F=2 ~?6 {:46?D:?8 q'[ 2 u@C>F=2 ` 4@>A2?J] p== C:89ED C6D6CG65]k^Am
kAmkDEC@?8m!C6DD r@?E24EDk^DEC@?8mk^Am
kAmz2E6 u@D92 v6@C86k^Am
kAmk2 9C67lQ>2:=E@i<86@C86oA24:7:4DF?H62C]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm<86@C86oA24:7:4DF?H62C]4@>k^2mk^Am
kAmr2E:6 pC492>362Fk^Am
kAmk2 9C67lQ>2:=E@iA24DF?o>:496=6>2C:6AC]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmA24DF?o>:496=6>2C:6AC]4@>k^2mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`bbdfag^!24DF?\{@8@];A8n:5l~pb_bhh_eQ E:E=6lQ!24DF? {@8@Q 2=ElQ!24DF? {@8@Q ^mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l{pg`b_eU2>AjD5la_ae\`_\aeQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^A24DF?\E2<6D\2\G:4E@CJ\=2A\:?\2FDE:?\H:E9\:ED\3:886DE\7@C>F=2\`\F?:E65\DE2E6D\8C2?5\AC:I\H66<6?5\J6E\b_ah`hfge]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^A24DF?\E2<6D\2\G:4E@CJ\=2A\:?\2FDE:?\H:E9\:ED\3:886DE\7@C>F=2\`\F?:E65\DE2E6D\8C2?5\AC:I\H66<6?5\J6E\b_ah`hfge]9E>=k^2mk^Am
kAm$~&#rt !24DF?k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l{pg`b_eU2>Aj%C2?D>:DD:@?0x5la_ae`_ae`dah!#0}t($0&$!#00000{pg`b_eU2>Ajs2E6x5la_ae`_aeQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
