To celebrate the Bills' first regular-season game at Highmark Stadium, Pepsi is bringing its great taste to Bills Mafia with a massive tailgate and thousands of limited-edition commemorative cans featuring Josh Allen's signature, exclusive Bills artwork and the team's "BILLIEVE" rallying cry.
- On September 17, Pepsi will celebrate the Bills' first regular-season home game at the new Highmark Stadium with a free Tailgating Deserves Pepsi fan experience.
- Throughout gameday, fans can score limited-edition Pepsi commemorative cans at the tailgate or as they exit the stadium, while supplies last.
- Featuring Josh Allen's signature printed on each can, the cans pair custom Pepsi and Buffalo Bills artwork with the team's "BILLIEVE" rallying cry to commemorate the Bills' first season in their new home.
- At the tailgate, fans can enjoy ice-cold Pepsi and gameday favorites from Wegmans, meet a Bills legend and score premium giveaways.
- The commemorative Pepsi cans celebrate the brand's 28-year partnership with the Buffalo Bills, including its role as the Official Soft Drink of the Buffalo Bills and a Founding Partner of Highmark Stadium.
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