New 5W research finds the answer-box leaders in America's fastest-growing $4.5B sport are not the retail and Amazon leaders — and AI engines now drive more first-time-paddle decisions than any other channel.
NEW YORK, June 9, 2026 /PRNewswire/ -- Selkirk, JOOLA, and Paddletek lead the inaugural Pickleball AI Visibility Index 2026, released by 5W. The index is the first research-grade ranking of how generative AI engines surface pickleball brands to America's roughly 40 million pickleball players. The full report is available free at 5wpr.com/research/pickleball-ai-visibility-index-2026.
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