A Comprehensive Media Launch for Women's Professional Basketball
JACKSONVILLE, Fla., May 14, 2026 /PRNewswire/ -- The UPSHOT League will launch its inaugural 2026 season with one of the most comprehensive media distribution strategies ever assembled for a startup women's sports league, combining the national Scripps Sports Network FAST channel, global streaming with YouTube and local over-the-air television distribution, including in all four Upshot League markets (Greensboro, Savannah, Charlotte and Jacksonville).
kAm&!$w~% {628F6 82>6D H:== C6249 72?D E9C@F89 2 4@>3:?2E:@? @7 =:G6 =@42= 3C@2542DED[ 56=2J65 3C@2542DED[ ?2E:@?2= 5:DEC:3FE:@?[ 2?5 H@C=5H:56 DEC62>:?8 2446DD]k^Am
kAmkDEC@?8mr@G6C286 w:89=:89EDk^DEC@?8mk^Am
kAmkDEC@?8m`__T v2>6 r@G6C286k^DEC@?8mk^Am
kAmtG6CJ &!$w~% {628F6 82>6 H:== 36 2G2:=23=6 =:G6 8=@32==J G:2 E96 @77:4:2= &!$w~% {628F6 *@F%F36 r92??6=]k^Am
kAmu2?D H@C=5H:56 H:== 92G6 7C66 5:8:E2= 2446DD E@ 6G6CJ C68F=2C D62D@? 82>6k^Am
kAmkDEC@?8m}2E:@?2= s:DEC:3FE:@?k^DEC@?8mk^Am
kAmp `d\82>6 ?2E:@?2= D4965F=6 H:== 2:C @? $4C:AADV ?6H up$% 492??6= A=2E7@C>[ AC@G:5:?8 255:E:@?2= ?2E:@?2= G:D:3:=:EJ 2?5 2446DD:3:=:EJ 7@C 72?D 2?5 25G6CE:D6CD]k^Am
kAmkDEC@?8m{@42= %6=6G:D:@? s:DEC:3FE:@?k^DEC@?8mk^Am
kAm&!$w~% {628F6 82>6D H:== 2:C 24C@DD >F=E:A=6 @G6C\E96\2:C 3C@2542DE A2CE?6CD :? <6J C68:@?2= >2C<6ED[ :?4=F5:?8 :? E96 7@FC &!$w~% =@42= >2C<6ED 2?5 @E96C D6=64E $4C:AAD =@42= E6=6G:D:@? >2C<6ED]k^Am
kAmr@G6C286 :?4=F56D =:G6 9@>6 2?5 2H2J 82>6D[ 56=2J65 3C@2542DED[ 2?5 :?\>2C<6E E6=6G:D:@? A2CE?6CD9:AD]k^Am
kAmkDEC@?8mqJ %96 }F>36CDk^DEC@?8mk^Am
kAmkDEC@?8m{@42= |2C<6E #6249k^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:m%96 c &!$w~% C68:@?2= >65:2 >2C<6ED[ A=FD A@E6?E:2==J D6G6C2= $4C:AAD =@42= >2C<6ED]k^=:mk=:m|F=E:A=6 3C@2542DE DE2E:@? A2CE?6CD 24C@DD $:?4=2:C[ q292<6=[ vC292> |65:2 vC@FA 2?5 $4C:AAD]k^=:mk=:mtIE6?D:G6 @G6C\E96\2:C E6=6G:D:@? 2446DD:3:=:EJk^=:mk^F=m
kAmkDEC@?8m{@42= |2C<6E r@G6C286 s6E2:=Dk^DEC@?8mk^Am
kAmkDEC@?8mr92C=@EE6 r@G6C286k^DEC@?8mk^Am
kAmkDEC@?8m(rrq Wr92??6= `gXk^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:mbc E@E2= 82>6D 42CC:65k^=:mk=:mac =:G6 3C@2542DEDk^=:mk=:m`_ 56=2J65 3C@2542DEDk^=:mk=:mtI4=FD:G6 :?\>2C<6E 3C@2542DE6C DE2EFDk^=:mk^F=m
kAmkDEC@?8mvC66?D3@C@ r@G6C286k^DEC@?8mk^Am
kAmkDEC@?8m(|*' Wr92??6= cgXk^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:mf =:G6 3C@2542DEDk^=:mk=:mx?4=F56D 9@>6 @A6?6C 4@G6C286k^=:mk^F=m
kAmkDEC@?8my24<D@?G:==6 r@G6C286k^DEC@?8mk^Am
More from this section
kAmkDEC@?8m()y% Wr92??6= cX U2>Aj (r(y Wr92??6= `fXk^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:mh D4965F=65 3C@2542DEDk^=:mk=:mw@>6 @A6?6C =:G6k^=:mk=:mp55:E:@?2= =:G6 2H2J 82>6 4@G6C286k^=:mk^F=m
kAmkDEC@?8m$2G2??29 r@G6C286k^DEC@?8mk^Am
kAmkDEC@?8m(yr{ Wr92??6= aaX U2>Aj (#s( Wr92??6= aa]aXk^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:mc C68:@?2= 3C@2542DEDk^=:mk=:mr@>3:?2E:@? @7 =:G6 2?5 56=2J65 4@G6C286k^=:mk=:mz6J DF>>6C D9@H42D6 52E6D :?4=F565k^=:mk^F=m
kAmkDEC@?8mtIA2?5:?8 ':D:3:=:EJ 7@C (@>6?k^DEC@?8mVkDEC@?8mD $A@CEDk^DEC@?8mk^Am
kAmqJ 4@>3:?:?8 8=@32= 7C66 DEC62>:?8 2446DD[ @G6C\E96\2:C E6=6G:D:@? 5:DEC:3FE:@?[ 2?5 $4C:AAD $A@CED }6EH@C< up$% 492??6= ?2E:@?2= 6IA@DFC6[ E96 =628F6 :D 4C62E:?8 >F=E:A=6 6?ECJ A@:?ED 7@C 72?D E@ 6?8286 H:E9 E62>D[ A=2J6CD[ 2?5 4@>>F?:E:6D E9C@F89@FE E96 :?2F8FC2= D62D@?]k^Am
kAm%96 5:DEC:3FE:@? DEC2E68J 2=D@ AC@G:56D D:8?:7:42?E @AA@CEF?:E:6D 7@C DA@?D@CD[ 25G6CE:D6CD[ 2?5 4@>>F?:EJ A2CE?6CD D66<:?8 E@ 2=:8? H:E9 E96 4@?E:?F65 8C@HE9 @7 H@>6?VD DA@CED 2?5 6>6C8:?8 H@>6?VD AC@76DD:@?2= 32D<6E32== A=2E7@C>D]k^Am
kAmkDEC@?8mr@>>:DD:@?6C $E2E6>6?Ek^DEC@?8mk^Am
kAmQ%96 &!$w~% {628F6 :D 6?E6C:?8 E96 ?2E:@?2= H@>6?VD DA@CED 4@?G6CD2E:@? H:E9 2 3@=5 >65:2 DEC2E68J E92E 56=:G6CD F?>2E4965 2446DD:3:=:EJ[ G:D:3:=:EJ[ 2?5 C6249] uF6=65 3J 8=@32= =:G6 DEC62>:?8[ ?2E:@?2= up$% 492??6= 6IA@DFC6 E9C@F89 $4C:AAD $A@CED }6EH@C<[ 2?5 2 A@H6C7F= ?6EH@C< @7 =@42= 3C@2542DE A2CE?6CD[ &!$w~% :D ?@E D:>A=J ;@:?:?8 E96 H@>6?VD DA@CED >@G6>6?E[ :E :D A@D:E:@?:?8 :ED6=7 2D 2 >2;@C ?6H A=2E7@C> 3F:=E E@ 6=6G2E6 H@>6?VD 32D<6E32== @? 2 ?2E:@?2= 2?5 8=@32= DE286]Qk^Am
kAmkDEC@?8ma_ae s:DEC:3FE:@? $?2AD9@Ek^DEC@?8mk^Am
k5:GmkE23=6 3@C56ClQ_Q 46==DA24:?8lQ_Q 46==A255:?8lQ`Q 4=2DDlQAC?344QmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmkDEC@?8ma_ae s:DEC:3FE:@? $?2AD9@Ek^DEC@?8mk^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmkDEC@?8mr@G6C286k^DEC@?8mk^DA2?mk^Amk^E5mk^ECmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmkDEC@?8m*@F%F36 v=@32= $EC62>:?8k^DEC@?8mk^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmtG6CJ 82>6 =:G6 H@C=5H:56k^DA2?mk^Amk^E5mk^ECmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmkDEC@?8m$4C:AAD $A@CED }6EH@C< up$% r92??6=k^DEC@?8mk^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?Qm`d\82>6 ?2E:@?2= D4965F=6k^DA2?mk^Amk^E5mk^ECmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmkDEC@?8m{@42= ~%p qC@2542DE |2C<6EDk^DEC@?8mk^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?Qmr92C=@EE6[ vC66?D3@C@[ y24<D@?G:==6[ $2G2??29[ 2?5 A@E6?E:2==J D6G6C2= @E96C $4C:AAD =@42= %' >2C<6EDk^DA2?mk^Amk^E5mk^ECmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmkDEC@?8m%@E2= #68:@?2= qC@2542DE x?G6?E@CJk^DEC@?8mk^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?Qmd_Z =@42= E6=6G:D:@? H:?5@HDk^DA2?mk^Amk^E5mk^ECmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmkDEC@?8ms:DEC:3FE:@? |@56=k^DEC@?8mk^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?Qm{@42= Z }2E:@?2= Z v=@32=k^DA2?mk^Amk^E5mk^ECmk^E23=6mk^5:Gm
kAmkDEC@?8m%96 u&%&#t :D &!]k^DEC@?8mk^Am
kAmkDEC@?8m|tsxp r~}%pr%k^DEC@?8mk^Am
kAm{6D=:6p??6 (256k^Am
kAmWh`fXfd`\fehbk^Am
kAmk2 9C67lQ>2:=E@i&!$w~%o&!$w~%{tpv&t]r~|Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm&!$w~%o&!$w~%{tpv&t]r~|k^2mk^Am
kAmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lceghagc\`U2>Aj9lhhdfebbhgU2>AjFl9EEADTbpTauTauFAD9@E=628F6]4@>TauU2>Aj2l9EEADTbpTauTauFAD9@E=628F6]4@>TauQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^FAD9@E=628F6]4@>^k^2mk^Am
kAm%9:D C6=62D6 H2D :DDF65 E9C@F89 $6?5a!C6DD® @? 3692=7 @7 E96 ?6HD D@FC46] u@C >@C6 :?7@C>2E:@?[ G:D:E $6?5a!C6DD }6HDH:C6 2E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lceghagc\`U2>Aj9lahbfgcde`eU2>AjFl9EEADTbpTauTauHHH]D6?5aAC6DD]4@>TauU2>Aj2l9EEADTbpTauTauHHH]D6?5aAC6DD]4@>TauQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^HHH]D6?5aAC6DD]4@>^k^2m]k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l{pe_`f`U2>AjD5la_ae\_d\`cQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^E96\FAD9@E\=628F6\2??@F?46D\6IA2?D:G6\>F=E:\A=2E7@C>\>65:2\5:DEC:3FE:@?\7@C\:?2F8FC2=\a_ae\D62D@?\b_affagde]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^E96\FAD9@E\=628F6\2??@F?46D\6IA2?D:G6\>F=E:\A=2E7@C>\>65:2\5:DEC:3FE:@?\7@C\:?2F8FC2=\a_ae\D62D@?\b_affagde]9E>=k^2mk^Am
kAm$~&#rt %96 &!$w~% {628F6k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l{pe_`f`U2>Aj%C2?D>:DD:@?0x5la_ae_d`c`ecf!#0}t($0&$!#00000{pe_`f`U2>Ajs2E6x5la_ae_d`cQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
