The omni-channel campaign reinforces Thorne's commitment to helping athletes and active individuals optimize performance through science-backed solutions and intentional daily choices
SUMMERVILLE, S.C., Aug. 10, 2026 /PRNewswire/ -- Thorne, the leader in science-backed health and wellness solutions, today announced its nationwide Sports Performance campaign featuring professional basketball player and NBA All-Star Cade Cunningham. As a continuation of Thorne's Now I Know campaign introduced earlier this year – the campaign reinforces Thorne's belief that performance isn't found in shortcuts – it's built through discipline, consistency, and intentional daily choices.
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