PLANO, Texas, 11 de junio de 2026 /PRNewswire-HISPANIC PR WIRE/ -- Este verano, Toyota destaca la pasión inquebrantable de los fans latinos por el fútbol con el lanzamiento de "El aguante es lo nuestro", una campaña de enfoque cultural que celebra la fe, la resiliencia y la negativa a rendirse. Inspirado en la idea de que los fans latinos del fútbol se mantienen firmes en las buenas y en las malas, la campaña traza un poderoso paralelo entre el espíritu de aguante y las Toyota trucks, que están hechas para llegar lejos.
Experimente aquí el comunicado de prensa multicanal interactivo: https://www.multivu.com/conill_toyota/9398351-es-toyota-celebrates-latino-fans-passion-soccer-campaign-rooted-endurance
kAm{2 5:?á>:42 42>A2ñ2 4@3C2 G:52 2 EC2GéD 56 4C62E:G@ =:?62=[ 5:8:E2= J D@4:2= 6?7@425@ 6? 6= 6DAíC:EF :?BF63C2?E23=6 56 =@D 72?D J =2 6I46A4:@?2= 5FC23:=:525 56 =2D %@J@E2 ECF4<D 2= 23C:CD6 A2D@ J 28F2?E2C[ A@CBF6 A2C2 =@D =2E:?@D[ C6?5:CD6 ?F?42 6D F?2 @A4:ó?]k^Am
kAmQ!2C2 =@D 72?D =2E:?@D 56= 7úE3@=[ 6= 28F2?E6 D6 >:56 ?@ D@=@ A@C =2 7F6CK2[ D:?@ E2>3:é? A@C =2 76Q[ 5:;@ |:<6 %C:AA[ G:46AC6D:56?E6 56 8CFA@[ %@J@E2 |2C<6E:?8] Q!@C >áD 56 F?2 5é4252[ %@J@E2 92 D:5@ A2CE6 56 =2 4F=EFC2 56= 7úE3@=[ 4C62?5@ 4@?6I:@?6D 2FEé?E:42D 4@? =@D 72?D 4FJ2 A2D:ó? 4@CC6 AC@7F?52 2 EC2GéD 56 86?6C24:@?6D] tD6 >:D>@ 6DAíC:EF 567:?6 2 ?F6DEC2D 42>:@?6E2D[ 5:D6ñ252D A2C2 ==682C =6;@D D:? C6?5:CD6Q]k^Am
kAm{2 A:6K2 AC:?4:A2= 56 =2 42>A2ñ2 4C62E:G2 6D =2 Q%@C>6?E2 56 {á8C:>2DQ[ F? 2?F?4:@ 4:?6>áE:4@ 56 b_ D68F?5@D BF6 D:8F6 2 F? 8CFA@ 56 2>:8@D 6? DF %@J@E2 ECF4< 32;@ F? 28F246C@ >:6?EC2D 42?E2? F? ?F6G@ 2CC68=@ 56 k6>mr:6=:E@ {:?5@k^6>m 4@? =6EC2 252AE252] {2 E@C>6?E2 D:CG6 4@>@ >6Eá7@C2 56 =@D Q==@C@?6DQ —=@D BF6 D6 BF6;2? 56D56 27F6C2— A@CBF6 =2D =á8C:>2D D@? :?6G:E23=6D[ 2F?BF6 =2D C2K@?6D G2Cí2?] r@? ==FG:2 @ D@=[ =@D 72?D ==682? =6;@D 6? DFD %@J@E2 ECF4<D A@CBF6 C6?5:CD6 ?@ 6D F?2 @A4:ó?] {2 42>A2ñ2 D6 6IE:6?56 2 =2D C656D D@4:2=6D 4@? 6= 24E@C J 42?E2?E6 p?E9@?J #2>@D 6? DF A2A6= 56 >6E6@Có=@8@ BF6 AC@?@DE:42 =2 ==68252 56 F?2 QE@C>6?E2 56 =á8C:>2DQ[ 256>áD 56 A2CE:4:A2C 6? F?2 D6C:6 56 4á?E:4@D 56 7úE3@= 4@? >F492 6?6C8í2]k^Am
kAm{2 42>A2ñ2 4@3C2Cá G:52 A2C2 =@D 6?EFD:2DE2D 56= 7úE3@= 56 E@52D =2D 65256D 6? 6= %@J@E2 uúE3@= r=F3 W%@J@E2 urX[ F? 6DA24:@ :?E6C24E:G@ 5:D6ñ25@ A2C2 EC2?D7@C>2C =2 42>A2ñ2 6? F?2 G:3C2?E6 46=63C24:ó? 56= 7FE3@=:D>@] %@J@E2 46=63C2Cá 5@D 6G6?E@Dik^Am
kF= EJA6lQ5:D4Qmk=:mw@FDE@?[ %6I2D – af J ag 56 ;F?:@ 6? k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6DU2>Aj@lcf_haaf\`U2>Aj9lbceddefe_fU2>AjFl9EEADTbpTauTauHHH]E@C@D9EI]4@>TauU2>Aj2l%@C@DZw%)Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm%@C@D w%)k^2mk^=:mk=:m|:2>:[ u=@C:52 – `` J `a 56 ;F=:@ 6? k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6DU2>Aj@lcf_haaf\`U2>Aj9l`cdbfgcb`aU2>AjFl9EEADTbpTauTauDE25:@D@446C]4@>TauU2>Aj2l$E25:@Z$@446CQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm$E25:@ $@446Ck^2mk^=:mk^F=m
kAmt= %@J@E2 ur 4@?E2Cá 4@? >úD:42[ 2CE6[ F?2 3@FE:BF6 56 C@A2 56A@CE:G2[ E@C?6@D bGb J %@J@E2 ECF4<D A2C2 4C62C F? 6DA24:@ 5@?56 =@D 72?D 4@? k6>m28F2?E6k^6>m AF652? DFA6C2C =2 E@C>6?E2 ;F?E@D]k^Am
kAm{2 4@?6I:ó? 56 %@J@E2 4@? 6= 7úE3@= 6D >áD BF6 F? >@>6?E@] !@C >áD 56 F?2 5é4252[ %@J@E2 92 :?G6CE:5@ 6? 6= 56A@CE6 J DF 4F=EFC2[ 2A@J2?5@ 2= 7úE3@= 4@>@ F? 6DE:=@ 56 G:52 J A@56C@D@ 4@?64E@C 2 EC2GéD 56 86?6C24:@?6D] {2 AC6D6?4:2 BF6 %@J@E2 92 >2?E6?:5@ 6? 6= 56A@CE6 C67F6CK2 DF Gí?4F=@ 2FEé?E:4@ 4@? =@D 72?D[ ?@ 4@>@ 6DA64E25@C6D[ D:?@ 4@>@ F?2 >2C42 BF6 92 D:5@ 4@?DE2?E6 6? 564:C AC6D6?E6 A2C2 2A@J2C =2 4F=EFC2 J 6= ;F68@]k^Am
kAm!2C2 G6C >áD D@3C6 =2 42>A2ñ2 J =2 :?7@C>24:ó? 56 =@D 6G6?E@D 56 %@J@E2 ur[ D:8F6 2 o%@J@E2{2E:?@ 6? =2D C656D D@4:2=6D J G:D:E2 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6DU2>Aj@lcf_haaf\`U2>Aj9lb_hd_ccaagU2>AjFl9EEATbpTauTauHHH]E@J@E2]4@>Tau6DA2?@=TauECF4<DTau28F2?E6U2>Aj2lHHH]E@J@E2]4@>Tau6DA2?@=TauECF4<DTau28F2?E6Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mHHH]E@J@E2]4@>^6DA2?@=^ECF4<D^28F2?E6k^DEC@?8mk^2m] R'2J2>@DyF?E@Dk^Am
kAmkDEC@?8mp46C42 56 %@J@E2k^DEC@?8mk^Am
kAm%@J@E2 W}*$ti%|X 92 D:5@ A2CE6 56= E6;:5@ 4F=EFC2= 56 }@CE62>éC:42 5FC2?E6 42D: f_ 2ñ@D J 6DEá 4@>AC@>6E:52 4@? :>AF=D2C F?2 >@G:=:525 D@DE6?:3=6 56 ACóI:>2 86?6C24:ó? 2 EC2GéD 56 ?F6DEC2D >2C42D %@J@E2 J {6IFD[ 256>áD 56 ?F6DEC@D >áD 56 `[g__ 4@?46D:@?2C:@D]k^Am
kAm%@J@E2 6>A=62 5:C64E2>6?E6 2 42D: ec[___ A6CD@?2D 6? }@CE62>éC:42[ BF6 92? 4@?EC:3F:5@ 2= 5:D6ñ@[ =2 :?86?:6Cí2 J 6= 6?D2>3=2;6 56 42D: ch >:==@?6D 56 2FE@>óG:=6D J 42>:@?6E2D 6? ?F6DEC2D `c A=2?E2D 56 723C:424:ó?] t? a_ad[ =2 A=2?E2 56 %@J@E2 6? r2C@=:?2 56= }@CE6 4@>6?Kó 2 6?D2>3=2C 32E6Cí2D 2FE@>@EC:46D A2C2 G69í4F=@D 6=64EC:7:425@D]k^Am
kAm!2C2 >áD :?7@C>24:ó? D@3C6 %@J@E2[ G:D:E2 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6DU2>Aj@lcf_haaf\`U2>Aj9l`had`gg_geU2>AjFl9EEADTbpTauTauAC6DDC@@>]E@J@E2]4@>TauU2>Aj2lHHH]%@J@E2}6HDC@@>]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]%@J@E2}6HDC@@>]4@>k^2m]k^Am
kAmkDEC@?8mr@?E24E@D 56 >65:@Dik^DEC@?8mk^Am
kAm$2> |29@?6Jk^Am
kAm%@J@E2 |@E@C }@CE9 p>6C:42k^Am
kAmhg_\h__\gdfbk^Am
kAmk2 9C67lQ>2:=E@iD2>F6=]>29@?6JoE@J@E2]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmD2>F6=]>29@?6JoE@J@E2]4@>k^2mk^Am
kAms6=:2 {óA6Kk^Am
kAmr@?:== A2C2 %@J@E2k^Am
kAmcac\abh\c_fgk^Am
kAmk2 9C67lQ>2:=E@i56=:2]=@A6Ko4@?:==]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm56=:2]=@A6Ko4@?:==]4@>k^2mk^Am
kAmu&t}%t %@J@E2k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l$wg`bcaU2>Aj%C2?D>:DD:@?0x5la_ae_e```___!#0}t($0w$!#00000$wg`bcaU2>Ajs2E6x5la_ae_e``Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am

