New campaign features global-inspired recipes, a multi-city food truck tour, creator collaborations, a sweepstakes and more, inspired by the summer's biggest soccer tournament
WARREN, N.J., June 3, 2026 /PRNewswire/ -- As soccer fans around the world gather to cheer on their favorite teams this summer, TUMS is bringing fans together over another shared passion: food. An extension of Haleon's partnership with U.S. Soccer, TUMS has announced the launch of the "TUMS Food Match Cup," a first-of-its-kind campaign inspired by the global flavors, traditions and team passions that make soccer's biggest tournament season unforgettable. From bold culinary mashups and creator collaborations to immersive fan experiences and daily sweepstakes, the TUMS Food Match Cup celebrates the intersection of soccer fandom, food culture and fast-acting heartburn relief — helping fans stay focused on the action, not their symptoms.
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