• Virgin Atlantic teamed up with Strava, the app for active people, to launch the Virgin Atlantic Passport Challenge – a fitness-meets-travel rewards challenge inviting New Yorkers and Angelinos to turn their logged runs into trips across the pond.
  • Between May 6 to June 3, Strava users who log miles during the challenge will earn entries for the chance to win 1 million Virgin Points, enough to redeem a round trip flight in Upper Class from the US to London or Manchester. The more miles logged, the more entries earned.
  • The partnership bridges wellness and travel, empowering participants to stay active while exploring the UK and maximizing rewards for future journeys.
  • Virgin Atlantic will host an in-person run in New York City on May 28th, inviting New Yorkers to join Virgin Atlantic Flight Service Manager and ultra-marathoner, Laura Watts, to win bonus points while seeing the city's most iconic landmarks.

ATLANTA, April 30, 2026 /PRNewswire/ -- Virgin Atlantic today is launching the Virgin Atlantic Passport Challenge on Strava – a global fitness-meets-travel rewards challenge inviting participants to turn movement into premium travel experiences. Beginning Wednesday, May 6, Strava users who log the most miles during the challenge period will be entered to win 1 million Virgin Points. Points can be redeemed for future travel with Virgin Atlantic and across the broader Virgin Red ecosystem, including flights from the US to the UK, Virgin Hotels stays, sailings with Virgin Voyages and more.

Originally published on the BLOX Digital Content Exchange.