Acquisition Expands Yellow Wood's Presence in High-Growth, Direct-to-Consumer and Sports Verticals
BOSTON, May 20, 2026 /PRNewswire/ -- Yellow Wood Partners ("Yellow Wood"), a private equity firm focused exclusively on investing in consumer brands and companies, today announced that its portfolio company, Scholl's Wellness Company (parent Company of Dr. Scholl's), has acquired VKTRY, a high-growth athletic performance brand specializing in premium carbon fiber insoles and footwear innovation. Terms of the transaction were not disclosed.
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