(The Center Square) – A private ad watchdog told Kendal Nutricare to stop or change claims that infant formula Kendamil gives babies better nutrition and is closer to breast milk than other formulas.

The National Advertising Division of BBB National Programs issued the decision last week. Abbott Laboratories, which sells another infant formula, Similac, challenged the Kendamil ads.

Originally published on thecentersquare.com, part of the BLOX Digital Content Exchange.