Pathway Sports & Entertainment and ALUM Logos

Pathway Sports & Entertainment and ALUM Logos

Strategic partnership will bring NIL partnerships, alumni programming, brand collaborations and exclusive experiences to ALUM destinations nationwide

NEW YORK, Aug. 19, 2026 /PRNewswire/ -- Luxury hospitality company, ALUM, and Pathway Sports & Entertainment (PWSE), a national leader in commercializing college athlete marketing rights, today announced a strategic partnership to create commercial opportunities for current student-athletes, alumni and coaches through NIL partnerships, brand and content collaborations, experiential programming and exclusive member experiences, beginning in Tuscaloosa, which is ALUM's first property in its collection.

Originally published on the BLOX Digital Content Exchange.