Strategic partnership will bring NIL partnerships, alumni programming, brand collaborations and exclusive experiences to ALUM destinations nationwide
NEW YORK, Aug. 19, 2026 /PRNewswire/ -- Luxury hospitality company, ALUM, and Pathway Sports & Entertainment (PWSE), a national leader in commercializing college athlete marketing rights, today announced a strategic partnership to create commercial opportunities for current student-athletes, alumni and coaches through NIL partnerships, brand and content collaborations, experiential programming and exclusive member experiences, beginning in Tuscaloosa, which is ALUM's first property in its collection.
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