Customers can now shop Academy's national and exclusive private brands across sports, outdoor, apparel, footwear and more at no markups
SAN FRANCISCO and KATY, Texas, Aug. 10, 2026 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced a new partnership with Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer. The partnership brings Academy's broad catalog to the Instacart Marketplace, giving customers same-day delivery in as fast as an hour for items ranging from camping and fishing equipment to fitness gear, team sports equipment, and Academy's own popular private label brands - all at no markups.
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