The nearly 20-year company veteran and former Chief Innovation Officer steps in to lead a new era of science-led innovation and brand growth.
OAKVILLE, ON and NEW YORK, June 16, 2026 /CNW/ - Iovate Health Sciences International, a global leader in active nutrition and wellness, today announced the appointment of Raza Bashir as Chief Executive Officer, effective immediately. Bashir, who most recently served as the company's Chief Innovation Officer, brings nearly two decades of leadership experience at Iovate.
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