OutKick Outperformed Draft Kings, AP-News - Sports, and The Ringer
NEW YORK, Aug. 19, 2026 /PRNewswire/ -- National multimedia sports platform OutKick finished July 2026 with strong growth year over year across all categories with 10.9. million total desktop and mobile unique visitors, up 94% versus the prior year, 55 million total multiplatform views, up 138% versus the prior year, and 66 million total multiplatform minutes, up 201% versus the prior year, according to Comscore.*
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