Multi-year partnership expands Pirelli's U.S. sports portfolio, strengthening the brand's connection with American consumers through elite winter competition.
NEW YORK, Aug. 19, 2026 /PRNewswire/ --Â Pirelli Tire today announced a new multi-year partnership with U.S. Ski & Snowboard, becoming an Official Partner of the organization through the 2028-2029 season. The agreement further strengthens Pirelli's presence in one of its most strategic global markets while expanding the company's growing portfolio of sports partnerships across North America.
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