A global campaign connecting human resilience, global sporting culture and the story of a cycling icon—marking a new chapter in Speediance's evolution as an international sports brand
LOS ANGELES, Sept. 14, 2026 /PRNewswire/ -- On September 12, Speediance, the global smart fitness brand creating connected training experiences for everyday life, named British cycling legend Sir Mark Cavendish KBE its Brand Ambassador and launched "Build for Belief," a global campaign exploring the work behind belief—and the strength it takes to rebuild it.
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